Thursday, April 26, 2012

Choco day

February 14

Enough has been written about Valentine's Day in Japan, and "giri choco" vs "honmei choco". The tradition is that women buy sweets for men, and they return the favour a month later. But to be honest, most of my female friends are buying those chocolates for themselves! (and sometimes their friends). One of the best things about Valentine's Day in Japan is that the department stores put on big chocolate fairs, and often fly out famous chocolatiers from France and Belgium. You can get high on the smell of chocolate in the air!


Most of these women are buying chocolate for themselves!


French macarons, especially mini ones in pastel colours have become really popular in the last few years, since Laduree landed here. Local boy Sadaharu Aoki is also a big star here, with his colourful approach to chocolates. The packaging is gorgeous. Packaging is so important when you're choosing a gift.

Sadaharu Aoki's store in Midtown, Roppongi is beautiful

When it comes to macarons, just say "hitotsu zutsu!" - one of each

Women are giving chocolates to their friends, but not really bothering with their male colleagues these days, though you might give some chocolates to your boss to keep him sweet! When it comes to "honmei choco" or 'real feeling chocolates' for your boyfriend, husband or secret desire, according to a lot of men here, it's best to give something homemade. Stores like Tokyu Hands are full of heart-shaped chocolate moulds and decorating kits. If you're feeling a little lazy, just melt a bunch of chocolate Pocky sticks together and sprinkle them with sugary stars - that's the schoolgirl way.

My lazy chocolate tarts this year



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